{"id":12289,"date":"2022-10-25T15:02:49","date_gmt":"2022-10-25T14:02:49","guid":{"rendered":"https:\/\/jungleup.io\/?p=12289"},"modified":"2025-07-29T15:59:06","modified_gmt":"2025-07-29T14:59:06","slug":"ameliorer-son-referencement-seo-grace-au-blog","status":"publish","type":"post","link":"https:\/\/jungleup.io\/fr\/ameliorer-son-referencement-seo-grace-au-blog\/","title":{"rendered":"Am\u00e9liorer son r\u00e9f\u00e9rencement (SEO) gr\u00e2ce au blog"},"content":{"rendered":"\t\t
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Pour les amateurs de la s\u00e9rie How I met your mother, vous allez forc\u00e9ment penser aux punchlines de Barney Stinson concernant son \u201cBLOG\u201d ! Mais rassurez-vous, le blog dont on vous parle est loin d\u2019y ressembler. Travailler le r\u00e9f\u00e9rencement naturel de son site est primordial afin de b\u00e9n\u00e9ficier d\u2019un trafic qualifi\u00e9. Plus vous donnez des informations de qualit\u00e9, plus votre audience se fid\u00e9lise et plus elle vous recommande.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Avoir une \u00e2me de blogueur <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tOn sait ce que vous pensez, \u201cse montrer sous toutes les coutures et raconter sa vie, non merci !\u201d Mais non, ce n\u2019est pas \u00e7a le blogging \ud83d\ude09 Tenir un blog, c\u2019est s\u2019emparer d\u2019une th\u00e9matique ou d\u2019un domaine avec des articles d\u00e9taill\u00e9s, travaill\u00e9s et fond\u00e9s, des interviews constructives, des \u00e9tudes de cas, des astuces, des testings, des bons plans\u2026 Il s\u2019agit de faire office d\u2019expert et de procurer \u00e0 ses visiteurs un contenu \u00e0 haute valeur ajout\u00e9e.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les sites les mieux class\u00e9s ont des contenus et des articles plus longs<\/strong>\n<\/span><\/p>\n<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"longueur\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\nPour son r\u00e9f\u00e9rencement, un site n\u00e9cessite des liens vers l\u2019externe. En effet, l\u2019algorithme de Google consid\u00e8re les liens comme une preuve de recommandation. Le blog est le support id\u00e9al pour obtenir des backlinks et am\u00e9liorer son netlinking efficacement m\u00eame si c\u2019est \u00e9galement r\u00e9alisable sur un site classique dot\u00e9 d\u2019une partie actualit\u00e9s.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pourquoi cr\u00e9er un blog ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ne paniquez pas, le blog n\u2019est rien de plus qu\u2019un site d\u00e9di\u00e9 aux articles. De plus, il est tr\u00e8s facile d\u2019en cr\u00e9er un et ce, rapidement. D\u00e9di\u00e9 \u00e0 sa th\u00e9matique, le blog est parfait pour communiquer avec sa cible. En effet, les articles sont des points d\u2019entr\u00e9e formidables pour attirer les internautes.<\/p>

\u00a0<\/p>

C\u2019est en fait de l\u2019inbound marketing. On vous explique : il s\u2019agit d\u2019attirer le prospect par une probl\u00e9matique ou un contenu qui l\u2019int\u00e9resse plut\u00f4t que de faire la promotion frontale de son produit ou de son service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les entreprises qui publient plus de 16 articles par mois ont 3,5 fois plus de trafic<\/strong>
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\n\t\t\t\t\t\t\t\n\nPar exemple, si vous vendez des bracelets, il est judicieux d\u2019\u00e9crire sur \u201cComment accorder ses v\u00eatements \u00e0 ses bijoux ?”, \u201cQuels bracelets pour un look chic ?\u201d ou encore \u201cLa tendance bijoux pour cet hiver\u201d. Votre visiteur s\u2019int\u00e9ressera \u00e0 ces sujets et vous pourrez ensuite le rediriger vers votre site marchand pour conclure votre vente. En prime, si le visiteur trouve votre contenu pertinent, il sera apte \u00e0 le partager \u00e0 sa communaut\u00e9 et attirer d\u2019autres visiteurs g\u00e9n\u00e9rant encore plus de trafic.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le netlinking pour booster son r\u00e9f\u00e9rencement\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPour prendre soin de son r\u00e9f\u00e9rencement naturel, il faut obligatoirement deux choses : du contenu int\u00e9ressant et de la popularit\u00e9. Cependant, qui dit popularit\u00e9 dit trafic, c\u2019est le chien qui se mord la queue me direz-vous ! Il faut savoir que Google cherche \u00e0 ce que les liens soient les plus naturels possible pour vous ranker en meilleure position donc plus les contenus sont int\u00e9ressants, plus il y a de liens dits \u201cnaturels\u201d.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un blog rapporte 67 % de prospects en plus<\/strong>\n<\/span><\/p>\n<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\nUne des techniques pour acc\u00e9l\u00e9rer le nombre de liens vers son site est de pratiquer l\u2019\u00e9change de liens avec des sites traitant d\u2019une th\u00e9matique similaire \u00e0 la v\u00f4tre. Evidemment, il ne s\u2019agit pas de donner du poids \u00e0 vos concurrents mais plut\u00f4t de se rapprocher des sites ayant des services ou produits compl\u00e9mentaires aux v\u00f4tres. De plus, c\u2019est un moyen gratuit puisqu\u2019il rel\u00e8ve de l\u2019\u00e9change et donc du troc.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attention \u00e0 votre strat\u00e9gie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tL\u2019algorithme de Google est tr\u00e8s perfectionn\u00e9 et peu transparent, m\u00e9fiance alors ! Les \u00e9changes de liens bilat\u00e9raux doivent \u00eatre pratiqu\u00e9s avec parcimonie car Google peut y d\u00e9tecter l\u2019\u00e9change et d\u00e9cider que cela ne comporte aucun poids\u2026 Votre site n\u2019est pas p\u00e9nalis\u00e9 mais il ne gagne pas en visibilit\u00e9.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les entreprises ayant un blog ont 97 % de backlinks en plus<\/strong>\n<\/span><\/p>\n<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\nLa parade r\u00e9side dans le fait de pratiquer des \u00e9changes dits \u201ctriangulaires\u201d. Il s\u2019agit de diversifier la publication de liens lorsqu\u2019on poss\u00e8de plusieurs sites ou blogs. Si vous n\u2019avez qu\u2019un seul site, la notion de blog prend d\u2019autant plus d\u2019importance puisqu\u2019il permet de faire des \u00e9changes triangulaires.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Soigner son image<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAlimenter un blog de mani\u00e8re r\u00e9guli\u00e8re et s\u00e9rieuse offre aussi un attrait de communication non n\u00e9gligeable. Vous faites ainsi office de r\u00e9f\u00e9rent dans votre domaine et deviendrez naturellement un rep\u00e8re pour votre cible. Ils viendront ensuite de leur propre initiative visiter votre site pour y trouver des informations de qualit\u00e9.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pour les amateurs de la s\u00e9rie How I met your mother, vous allez forc\u00e9ment penser aux punchlines de Barney Stinson concernant son \u201cBLOG\u201d ! Mais rassurez-vous, le blog dont on vous parle est loin d\u2019y ressembler. Travailler le r\u00e9f\u00e9rencement naturel de son site est primordial afin de b\u00e9n\u00e9ficier d\u2019un trafic qualifi\u00e9. Plus vous donnez des […]<\/p>\n","protected":false},"author":2,"featured_media":12308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-12289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nAm\u00e9liorer son r\u00e9f\u00e9rencement (SEO) gr\u00e2ce au blog - JungleUp<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9liorer son r\u00e9f\u00e9rencement (SEO) gr\u00e2ce au blog - JungleUp\" \/>\n<meta property=\"og:description\" content=\"Pour les amateurs de la s\u00e9rie How I met your mother, vous allez forc\u00e9ment penser aux punchlines de Barney Stinson concernant son \u201cBLOG\u201d ! 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